In response to the growing outdoor trend, Sagaform aimed to expand their eco-friendly product line with a new sustainable cooler backpack. The thesis focused on developing a concept that reduced environmental impact while appealing to Sagaform’s diverse customer base, including private buyers, businesses, and retailers.

Using an iterative product development process, customer needs were identified through interviews, focus groups, and usability tests. A life cycle analysis was conducted on Sagaform’s current City Cooler Backpack, revealing opportunities for sustainability improvements. The final concept, Cooler Backpack Lo, increased the use of recycled materials from 20% to 77%, resulting in 16.3% lower energy consumption and 15.2% lower carbon emissions.

Designed for year-round use, Cooler Backpack Lo features dual compartments, a removable shoulder bag, and an integrated QR code for user guidance and sustainability information. The project encompassed design, ergonomics, and material analysis, with deliverables including sketches and life cycle impact assessment.